.

Agency
Santa Clara M&C Saatchi

Role
Creative Direction
Art Direction

With
Clandestino
Santa I/O
Delicatessen Filmes

Date
2016

MORE
THAN
2.4
BILLION

Children all around have never
been to the dentist.
More than a nice smile,
good oral health changes
how teenagers see themselves,
accept themselves, behave
and interact with the world
around them. It was to help
transform their reality
that the Goodwill Dentist
was created.

Goodwill Dentists is an NGO
that, for 14 years already,
unites dentists in Brazil
and other 10 countries
in Latin America with
the objective to treat
– entirely free – needy
children and teenagers
of those countries.

Follow-ups are made until
the patient turns 18,
making sure we transform
smiles, and changes lives.
For good.

To give financial support
tho the NGO Santa Clara
created the project
Goodwill Frame.

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